Food allergy prevention project
The National Allergy Strategy food allergy prevention project, funded by the Australian government aims to implement the ASCIA guidelines for infant feeding and allergy prevention.
A social marketing company has been engaged to assist with the development of a communication strategy.
Focus group sessions with consumers and health professionals will be conducted early in 2018. This project is funded by the Australian government.
250K youth project
A 250K Facebook campaign was recently undertaken to promote the 250K website. A series of 6 different advertisements featuring avatar animations were the focus of the campaign. The National Allergy Strategy will continue to add news items on topical issues for young people to the website and Facebook page.
The National Allergy Strategy funding request in the 2018 pre-budget submission includes a number of initiatives for this project including further social media engagement, a mentor program and camps for younger teens. www.250K.org.au