Food allergy prevention project
The National Allergy Strategy food allergy prevention project, funded by the Australian government aims to implement the ASCIA guidelines for infant feeding and allergy prevention.
A social marketing company has been engaged to assist with the development of a communication strategy.
Focus group sessions with consumers and health professionals will be conducted early in 2018. This project is funded by the Australian government.
250K youth project
A 250K Facebook campaign was recently undertaken to promote the 250K website. A series of 6 different advertisements featuring avatar animations were the focus of the campaign. The National Allergy Strategy will continue to add news items on topical issues for young people to the website and Facebook page.
The National Allergy Strategy funding request in the 2018 pre-budget submission includes a number of initiatives for this project including further social media engagement, a mentor program and camps for younger teens. www.250K.org.au
30 November 2017:
Allergic diseases affect 1 in 5 Australians and are amongst the fastest growing medical conditions.
To address this problem, the Australasian Society of Clinical Immunology (ASCIA) and Allergy & Anaphylaxis Australia (A&AA), as the leading medical and patient organisations for allergy in Australia, developed a National Allergy Strategy in collaboration with other key stakeholder organisations.
This pre-budget submission has identified the following projects as urgently requiring support:
- National implementation of the ASCIA guidelines for infant feeding and allergy prevention (funding for the final year of the project)
- Additional resources required to improve food allergy management in food service to build on the work undertaken in 2016-17.
- Additional resources required to improve food allergy management in teens and young adults to build on the work undertaken in 2016-17.
- Scoping the development of a Shared Care Model for allergy to ensure patients receive the right allergy care from the right person, in a timely manner in the right place.
The attached pre-budget submission has been made on behalf of individuals with allergic conditions to progress urgent initiatives of the National Allergy Strategy.
22 September 2017:
The National Allergy Strategy presented three posters at the recent ASCIA Conference held in New Zealand at the Viaduct Events Centre from Wednesday 12th to Friday 15th September.
This conference was a great success, with more than 550 registrations, an outstanding program and a spectacular venue located on the stunning Waitematā Harbour in Auckland. In all s total of 92 posters were displayed.
The NAS posters are:
- 250K – A Youth Allergy Awareness Project by the National Allergy Strategy
- Addressing food allergy in food service – the National Allergy Strategy Food Service Project
- Preventing the development of food allergy – Implementing new ASCIA Guidelines for infant feeding.
17 July 2017:
In response to engagement with key stakeholders in the food service industry, a free online training course has been launched by the National Allergy Strategy, a partnership between Australia’s peak allergy bodies, the Australasian Society of Clinical Immunology and Allergy (ASCIA) and Allergy & Anaphylaxis Australia (A&AA).
The All about Allergens online training available via a National Allergy Strategy website - www.foodallergytraining.org.au - provides access to training that is fast, easy and free. The comprehensive program provides need to know information relevant for those in the food service industry and is presented using videos and interactive activities.
The All about Allergens online course contains five units. Each unit include video information and interactive activities. The final unit includes a final quiz, which on successful completion, allows participants to print a certificate.
The course addresses the following information:
- Food allergen risks for allergic consumers
- The most common food allergens
- Safe food preparation for allergic customers
- Safe food storage for allergic customers
- Communicating about allergy causing foods with other staff
- Communicating about allergy causing foods with suppliers
- Communicating about allergy causing foods with customers
- What to do if a customer has an allergic reaction
- Useful websites for more information
At launch function from left to right: David Curley, Mikayla Caldon, Kirsten Grinter, Sandra Vale, Maria Said, Alex Herbert, A/P Richard Loh
The website - ‘250K – A hub for the 250,000 young Australians living with severe allergies’ www.250K.org.au - aims to provide age-appropriate information and resources to assist young people who are living with severe allergies, and to help them to feel more connected with other teens and young adults going through similar experiences in a fun but informative way.
With a fun and cutting-edge look and feel, the 250K website was designed by young people for young people. It has a strong focus on interactivity and functions more like an App, allowing young people to share information with their friends in novel ways, such as using avatars. Importantly, it allows young people to share their thoughts on a range of topics anonymously. The 250K website is also supported by a slide set that schools will be able to access to help increase awareness about severe allergies.
This project has received funding from the Australian Government.