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National Allergy Strategy launches cutting-edge new youth website

26 June 2017250K

In response to engagement with teens and young adults through a national online survey and focus groups sessions, a new website has been launched by the National Allergy Strategy, a partnership between Australia’s peak allergy bodies, the Australasian Society of Clinical Immunology and Allergy (ASCIA) and Allergy & Anaphylaxis Australia (A&AA).

The new website - ‘250K – A hub for the 250,000 young Australians living with severe allergies’ www.250K.org.au - aims to provide age-appropriate information and resources to assist young people who are living with severe allergies, and to help them to feel more connected with other teens and young adults going through similar experiences in a fun but informative way.

With a fun and cutting-edge look and feel, the new 250K website was designed by young people for young people. It has a strong focus on interactivity and functions more like an App, allowing young people to share information with their friends in novel ways, such as using avatars. Importantly, it allows young people to share their thoughts on a range of topics anonymously. The 250K website is also supported by a slide set that schools will be able to access to help increase awareness about severe allergies.

This project has received funding from the Australian Government. 

 See more here.

Content updated 26 June 2017

National Allergy Strategy Rationale

Allergic diseases have become an increasingly important chronic disease and public health issue in Australia and other developed countries over the last two decades, contributing to increased demand for medical services, significant economic cost of care and reduced quality of life of people with allergic diseases and their carers.

Information Partner

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Funded by the governments of Australia

National Allergy Strategy Websites and Courses

All about Allergens
All about Allergens
The next step for cooks and chefs
The next step for cooks and chefs
Authorised Officers Resources
All about Allergens
Food allergy prevention
e-training for health professionals
Food allergy prevention e-training for health professionals
Paediatric atopic dermatitis
e-training for health professionals
Paediatric atopic dermatitis e-training for health professionals
Food Allergy Education
for the community
Food Allergy Education
Food Allergy Aware - Hub
Food Allergy Aware - Hub
250K for teens and young adults
250K
Nip Allergies in the Bub

Lead organisations

ascia logo 2018s
Australasian Society of Clinical Immunology and Allergy (ASCIA) is the leading medical organisation for allergy in Australia. 

aaa logo 2018s
Allergy & Anaphylaxis Australia (A&AA) is the leading patient support organisation for allergy in Australia. 

The National Allergy Strategy has received funding from the Australian Government Department of Health for the following projects:
Food allergy prevention | 250K Youth Project | Food service | Drug allergy | Shared Care Model

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