National Allergy Strategy launches cutting-edge new youth website

26 June 2017250K

In response to engagement with teens and young adults through a national online survey and focus groups sessions, a new website has been launched by the National Allergy Strategy, a partnership between Australia’s peak allergy bodies, the Australasian Society of Clinical Immunology and Allergy (ASCIA) and Allergy & Anaphylaxis Australia (A&AA).

The new website - ‘250K – A hub for the 250,000 young Australians living with severe allergies’ www.250K.org.au - aims to provide age-appropriate information and resources to assist young people who are living with severe allergies, and to help them to feel more connected with other teens and young adults going through similar experiences in a fun but informative way.

With a fun and cutting-edge look and feel, the new 250K website was designed by young people for young people. It has a strong focus on interactivity and functions more like an App, allowing young people to share information with their friends in novel ways, such as using avatars. Importantly, it allows young people to share their thoughts on a range of topics anonymously. The 250K website is also supported by a slide set that schools will be able to access to help increase awareness about severe allergies.

This project has received funding from the Australian Government. 

 See more here.

Content updated 26 June 2017